Sydney Martinez, Campus Carrier opinions editor
For many Berry College students, the 2024 general election will be their first time voting for a presidential candidate, with some of them still undecided. From now until Nov. 5, presidential candidates have the opportunity to address the concerns that matter most to the future of America, particularly dominant issues like LGBTQ+ rights, climate change, reproductive freedom, economic policies and gun control. With 47 days until the election, candidates still have time to outline their plans that demonstrate their commitment to tackling these urgent challenges. The real question is whether they will rise to the occasion and earn the trust — and votes — of the generation shaping the future.
Historically, older Americans have historically turned out to vote in much higher numbers than younger generations. However, if young Americans increase their turnout, they have the potential to significantly influence the outcome of this election, much like previous elections. As stated by Gabriel R. Sanchez, Karishma Luthra and Anya Parasher, “Whether young people turn out in high numbers and who they vote for will largely depend on how well Trump or Harris persuade young voters that they can improve future opportunities.”
To gain the trust of the younger voters, candidates must engage and cater towards their younger audience. A prominent example is democratic presidential nominee Kamala Harris. Harris has several accounts across various platforms and posts regularly — up to five times a day on each account. This strategy captures the attention of future voters and can sway their opinions, influencing their vote, either in favor of or against the candidate. Through platforms like TikTok and Instagram, candidates can quickly engage with voters, sharing information that is vital to younger Americans to address some of their concerns directly. These digital spaces are powerful tools in shaping election outcomes if used correctly.
One way presidential candidates can address young people’s concerns is by offering straightforward and consistent policies on the issues that matter most to them. Both Democratic and Republican candidates have been criticized for lacking clarity and frequently changing their positions on key topics. For example, in 2016, Republican nominee Donald Trump was vocal about banning abortion nationwide, but now advocates for leaving the decision to the states. Similarly, Vice President Kamala Harris shifted her stance on fracking; she was initially against it in 2019, but later in 2022, supported a balanced approach that includes fracking alongside green energy solutions. This inconsistency is not unique to Trump or Harris — it has been a recurring issue with many presidential candidates. Clear, consistent policies are crucial to building trust with young voters.
Gun policy is a critical issue for young people. In the wake of the recent Apalachee High School shooting, many young Americans continue to push for stricter gun control measures to combat the rise in school shootings and gun violence. In Georgia, Governor Brian Kemp signed a bill allowing residents to carry handguns without a license or background check, a move that directly contrasts with the calls from young voters for stricter regulations, such as comprehensive background checks and even a potential ban on assault weapons. Presidential candidates can no longer afford to offer vague promises on gun control — they need to take a definitive stance. Addressing gun policy head-on will resonate with a generation that feels increasingly vulnerable to gun violence and demands meaningful action.
As the younger generation of America continues to advocate for LGBTQ+ rights and gender equality, presidential candidates are increasingly pressured to somewhat align with these values. Young voters expect candidates to confront systemic injustices and propose policies that actively work to dismantle them. This includes advancing comprehensive anti-discrimination laws, addressing wage gaps and creating pathways for marginalized communities to access higher education and equitable employment opportunities. Candidates who prioritize social justice and equality will draw the attention of a generation that sees inclusivity and fairness as essential pillars of their future.
In this upcoming election, much like previous general elections, the power of the young voters cannot be underestimated. With their concerns centered around issues like LGBTQ+ rights, climate change, reproductive freedom, economic policies and gun control, this generation holds the key to shaping the nation’s future. As the candidates continue to win over the votes of the American citizens, it is essential for candidates to move beyond vague promises and deliver clear and consistent policies that address the urgent voices of the young people of America.